Brand Guidelines
Stage · Scenic · Signal
Color Palette
Maritime Blue
#1fa1cd
Primary
Deep Navy
#082e4c
Body & Dark
Signal Yellow
#f5c400
Accent
White
#ffffff
Backgrounds
Black
#111111
High contrast text
Typography
Display & Headings — Churchward Lorina Bold
Built to Last
Subheadings — Churchward Lorina Bold
Custom Scenic Fabrication
Body Copy — Churchward Lorina Regular
Maritime builds and rents precision scenic pieces for corporate and association events across the country. From borderless projection screens to custom stagedeck, every element is built to perform.
Labels & Captions — Churchward Lorina Regular, Uppercase
Scenic LED Lighting · Borderless Projection · Custom Stagedeck
Churchward Lorina is used exclusively across all type — headings, body, captions, and labels. Upload the font via Squarespace's custom font uploader (Business plan+) to activate it site-wide.
↓ Download Churchward Lorina
Brand Personality
Brand Voice
Do
Speak with confidence and authority. "We build it. We deliver it. It works."
Don't
Don't use vague corporate-speak. Avoid "synergistic event solutions."
Do
Be direct and specific. Name the product, the capability, the result.
Don't
Don't over-explain. Trust that your audience is experienced and professional.
Stage · Scenic · Signal
Stage
Stagedeck
Custom stagedeck with custom plug configurations
Subflooring tiles
Carpet & surface finishes
Scenic
Borderless projection screens
Custom flats & cutouts
Scenic LED lighting
Signal
Video to fiber converters (Barncolors)
Fiber cable
4K production switchers
Logo Usage
On White
On Maritime Blue
On Deep Navy
Full Color on Photo
White on Dark Photo
Always maintain clear space equal to the height of the propeller mark on all sides of the logo. Never stretch, recolor, or place the logo on a busy background without sufficient contrast.
Download Logo Files
